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A 6-month arts entrepreneurship incubator program for emerging creative business leaders.

Please visit our new site:

Congratulations to the first graduates of ARTSLAB!

And to a successful Pitch Night at 

Centre of Social Innovation

Introducing ARTSLAB Cohort 1 Arts Entrepreneurs:

The Lovelies

A compositional improvisation dance company, bringing the ideals of collaboration to everyday life through dance classes, presenting artists and ensemble performance, as a way to expand the lineage of compositional improvisation.

Arts On Site 

A newly founded nonprofit, offering affordable studio rental space to artists and providing a range of classes, events, and workshops. Their mission is to support the development of artists and encourage community collaboration.

CateCam Productions (Testimonial)

Founded by Cate Cammarata, CateCam leverages theater as a cultural force and acts as a forum for social commentary through producing, directing, creating, and teaching professional theatre. CateCam changes lives by changing perspectives.

Mixing It Up Productions (Testimonial)

With a vision to encourage people to recognize and communicate their differences and similarities, MIU Productions is a multimedia entertainment company that develops, produces and licenses intellectual properties in theatre, music, video and film.  Intent is focused on building bridges and creating a unified global community.


The GRRL Tour

Founded by Simone Maurice, GRRL Tour is an annual youth-based program that encourages girls, women, gender-nonconforming, transgender, and non-binary communities to gain ownership in musical and geographic spaces. These programs create remarkable experiences through a series of strategic partnerships.


EXTREME (Testimonial)

 A coffee house founded by artist Michael Freeman that offers us a unique performance experience curated to highly-caffeinated beverages.

A 6-month arts entrepreneurship incubator program for emerging creative business leaders.


Fall dates will be announced in the summer.  Exact dates and times are based on group scheduling & availability.



In-person workshops will occur in Manhattan at a partner location in Chelsea or Flatiron.  Virtual one-on-one sessions can occur via conference calls, Zoom, and/or Skype.


This 6-month incubator is designed to empower arts businesses to break through the challenges they face from traditional practices in the industry.  The program includes a series of workshops, educational resources, peer-advising, individual coaching, and group accountability to personalize a growth strategy that will set each arts business on the path to sustainability.  


The program is intended for arts professionals with a few years experience running their art practice, expected to know the basics of arts administration.  


TOPICS covered include, but are not limited to: Audience & Business Development, Finance, Operations, Contracts, Negotiation, Collaboration & Partnerships, Community Engagement, Legal & Tax Assistance, and Marketing, Sales, and Branding.



You pay $750 for the full program and are asked to participate fully:


  • Attend six two-hour workshops on various business topics.

  • Attend a monthly conference call with your cohort.

  • Participate in monthly, one-on-ones coaching sessions with program mentors.

  • Meet weekly with an assigned peer, by phone or in-person, to discuss program deliverables.

  • Present a 15 minute business pitch at the end of the program

  • Participate in two networking events.


For those who are interested in participating, but unable to meet the full program or do not qualify to participate, we do offer an option to audit the program. The cost to audit is $8 per workshop.


NOTE: Auditing is available to attend single workshops only.  Auditors will not be able to participate in the ongoing personalized benefits of the program.  



Born out of a desire to bridge the gap between arts and business, Mathew Heggem, co-founder of Left Side Labs, and Emileena Pedigo, Executive Director of The Show Goes On Productions, decided to put their business minds together and create a program designed to empower artists with strategies for sustainability.  They started by offering a workshop through the Greenwich Village-Chelsea Chamber of Commerce, as part of Village Arts Alive, and led a classroom of 40 attendees through their thoughts in a workshop titled, “Thrival Not Survival: A Workshop for Startup & Emerging Artists.”  


The Incubator program is the second step toward cultivating a business-friendly arts culture created in collaboration between TSGO and contemporary dance company, Left Side Labs, with support from some awesome partners:


Mathew Heggem is co-founder of Left Side Labs, where he choreographs and performs in collaboration with Emma Batman.  As a dancer, he has worked with Nicholas Leichter Dance, ClancyWorks Dance Company, Clyde Forth Visual Theater, and Jennifer Monson. He was also a soloist for historical reconstructions of Ted Shawn and Doris Humphrey works as part of 'The Art of the Solo.'  For over 10 years, he has presented his own work at arts festivals, cabarets, and theaters throughout the Northeast, including: Cabaret Cataplexy; Queer Art Impact's 'Come As You Are' Festival and Gay Wars; various evenings at Dixon Place and The Tank; the New Dance Alliance's 'Performance Mix Festival', the Gloucester New Arts Festival and the Transmodern Festival, as part of a duet company, Kineasthesia, co-directed with artist Wendell Cooper. He was also an artist in residence for the acclaimed Djerassi Resident Artist Program.  As an arts educator, he has been on faculty at the Goucher Summer Arts Institute and Experimental Movement Concepts, was a resident artist for the Trinity College LaMaMa Summer Arts program, and taught workshops for various colleges, high schools and private performing arts institutions. Mathew holds a BA in Dance from Goucher College and completed a 2 year certification in Awareness Through Movement at The Feldenkrais Institute. Mathew also works as the CEO of an accounting consulting firm, SUM Innovation.

Emileena Pedigo was managing producer of the Midtown International Theatre Festival for seven years before resigning in 2011. She helped structure the annual festival, building it up to 60 shows in seven venues. Since then she general managed multiple NYC showcases and launched The Show Goes On Productions (TSGO). She produces regular music showcases to introduce progressive commercial artists to the theatre and music industries, manages cross-discipline artists, and offers business consulting for the arts.  She teaches regular seminars on producing for Theatre Resources Unlimited and the Kansas City Fringe Festival.  She is a graduate of the Commercial Theatre Institute and SUNY/Kaufmann's Fasttrac program for entrepreneurs. She assisted 5-time Tony Award winning producer Stewart F. Lane on 4 Broadway productions, including the Off-Broadway transfer of The 39 Steps. In addition to managing 8 rehearsal studios and 2 small theatres for 4 years, Emileena assisted in operations for the Palace Theatre on Broadway for 2 years. She co-produced Oberon Theatre Ensemble's 9th and 10th seasons on Theatre Row and Six Figures Theatre Company's 14th and 15th seasons at the West End Theatre.  Emileena also production stage-managed extensively Off-Broadway, opera, national tours, and regionally at length in NYC, Chicago, and the SF Bay Area.


ARTSLAB Testimonials
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