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Workshop on Arts Development

The next date/time
is TBA.
Find your #AnotherWay
at a workshop in 
Central Park

A career in the Arts is not linear - your path is unique.


Are you trying to break free from the DIY mindset?

Did you recently launch your art business and get stuck?

Are you working your butt off, but not making money?

Are you struggling to get your work out there?

Have you fallen victim to the “no money, no audience” mindset?


How do you break free from these cycles and transform your art into a sustainable business?


​No matter where you are in your journey, there's always #AnotherWay to incorporate a strategy for sustainability.  Discover tools to build, grow, and expand business, 

without compromising your art.

  • Bootstrapping your way out of ‘startup’ mode:

    • Resource Management/Resource Conversion

    • Sustainability in the Arts (The Sustainability Cycle)

  • Articulating personal brand (Vision/Mission/Values)

    • Public Speaking / Personalizing the Elevator Pitch

    • Marketing: Creating a Plan, Identifying Key Strategies, Executing towards Metrics

    • Social Media Management

    • Networking On- & Off- line

  • Discovering scalable business models:

    • Stages of Growth & Challenges Facing Small Organizations, Nonprofit or Otherwise

    • Financing & Numbers in the Arts: Introduction to spreadsheets

    • Finding Resources / Intro to Technology: Business Technology

    • Automation, from the Accounting System to Customer Relations

Each section will be followed by exercises - please bring a journal!​

Business coaches Emileena Pedigo and Mathew Heggem systematically outline the framework from which to develop a sustainable Arts business.  Break-out exercises include networking opportunities as well as cultivate innovative thinking and idea incubation.

The next date & time TBA.

Central Park

(Exact location will be emailed upon registration.)

Coffee & snacks will be provided.

10:30 - 11am: Networking breakfast
11- 2pm: #ArtsMeetsBiz  

We will take two short breaks.


Presented by

About the Coaches:

Mathew Heggem, a.k.a. "The Dancing CEO," specializes in leadership, entrepreneurship, and technology.  As the CEO of SUM Innovation, he worked 7 years with a team of 25 consultants providing accounting, recruiting, and technology support to growing businesses.  He gained industry-wide recognition as a writer & speaker and was recognized as one of CPA Practice Advisor’s "20 Under 40 Superstars" in 2017.  As an incubator for innovation, Mathew recently launched a platform for global entrepreneurs (Neuland Alliance) and an Arts entrepreneurship program for creative professionals seeking #AnotherWay (ARTSLAB). When he’s not growing organizations and advising entrepreneurs, he’s writing about culture, talent, leadership, and strategy, with published work in SmartCEO,, The Observer, and several other industry-specific outlets. He loves building community as an active member of Conscious Capitalism and as past Board President of the Greenwich Village-Chelsea Chamber of Commerce. Previously, he was a development, communications, and marketing professional for nonprofits.  Lastly, he is a practicing choreographer and the co-founder of a Left Side Labs.  Key areas of expertise include: Board Development and Donor Cultivation; Marketing, Branding, Social Media; Growth Strategy; Entrepreneurship; Operations; Networking, Partnerships & Collaboration, especially where #ArtsMeetsBiz.

Emileena Pedigo’s work focuses on emerging trends in entertainment by disrupting traditional models in search of finding #AnotherWay. Whether she is producing events, consulting creative business leaders, or incubating developing artists, Emileena uses innovative thinking to bring alternative ideas into public discourse.  With a professional theatre background and having worked extensively with singer/songwriters, she has since expanded her reach to include artists from all disciplines.  She co-founded ARTSLAB with Mathew Heggem to cultivate #ArtsMeetsBiz in creative businesses.  As managing producer of the Midtown International Theatre Festival for seven years, it grew to sixty productions in seven venues.  Emileena has managed singer/songwriters; assisted Broadway producers; general-managed and production stage-managed nationally; and managed multiple rehearsal studios and venues (including Broadway).  She has toured shows to theatres, music arenas, and schools across the country.  Emileena is a graduate of Purdue University, Commercial Theatre Institute, and SUNY/Kaufmann's Fasttrac program for entrepreneurs.,

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